“Both our markets are made up of hugely avid DVD and Blu-ray fans,” according to Kaye. And judging by the statistics Kaye uses to back up that claim, Australians purchase – on average – 13 movies per person, compared to the U.S. which buys 11.4 per person per year.
What’s really fascinating is that even with those figures, there’s still a decline in sales since the heady days of 2004, when nearly a billion movies were sold on DVD and VHS in the U.S alone. But we’re still a long way from having digital distribution take over as the de facto method for movie consumption.
“It’s gone from almost a billion [sales]to a little less than 800 million. Now some people would say that the industry has died, and I would say, ‘800 million of anything is a lot’. So it’s a pretty strong business, but we can’t ignore it” says Kaye.
At the moment, disc sales are still 95% of all sales, compared with the 5% of digital distribution. By 2012, that number will only grow to 9%, although obviously it doesn’t factor in piracy…