The average price charged by Sony Ericsson for a mobile phone has risen from a predicted $US173 to $US207 – helping the company record a profit for the second quarter in a row. The price and profit rise is attributed to the success of its Android-powered X10 and the Vivaz, with the feature-packed smartphones doing more, costing more and adding more to everyone’s bottom lines.
During Q2 of 2009 Sony Ericsson lost around $US367m at today’s exchange rate – in the same quarter of 2010 it’s turned that around to a $US40 million win. There will be high-fives in the boardroom today. [Reuters]