See that beautiful model there, frolicking with a few of her friends? No? Well, your smartphone can. This billboard – and two others like it – is one giant QR code that in this case gives particular significance to augmented reality.
Calvin Klein has occupied that particular billboard space, over a prominent corner on Houston Street, for quite some time. But whereas before it might have looked like this:
QR codes have been hugely popular in Japan, but haven’t caught on in the US yet other than as a means to link apps in the Android Market. But Calvin Klein and augmented reality enthusiasts are both hoping the same maxim holds true: sex sells. [Mashable]