HTC Swapping AMOLED For Super LCD

HTC Swapping AMOLED For Super LCD

HTC has today confirmed rumours about a planned switch away from the supply restrained AMOLED screen tech it sticks in its Desire and Nexus One phones, with new/old and more plentiful “Super LCD” screens replacing them.

Publicly acknowledging that “high demand” for AMOLED screens has led it to switch suppliers, HTC says the SLCD screens will let the maker “ramp up” production to help it meed the soaring demand for its mostly Android-powered smartphone range. Here’s the full announcement. [HTC]

New Displays to be integrated into HTC Desire and Nexus One

HTC Introduces SLCD Display Technology To Its Portfolio

Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider

viewing angles that are enabled by Sony’s new VSPEC III™ technology.