Google's Facebook Rival Won't Be A Rip Off... Says Google

Codenamed "Google Me", Google's rumoured Facebook-like site wasn't exactly confirmed by their CEO Eric Schmidt, when talking to the WSJ, but he did have something to say about cloned sites and how no one needs 'em.

It's believed that their social networking site will be very online-gaming focused, with developers such as Playdom Inc, EA's Playfish and Farmville-creator Zynga Game Network Inc all being chatted up by Google reportedly.

Facebook's ex-CTO Adam D'Angelo previously confirmed the existence of Google's pet project, and Digg founder kevin Rose even gave it a name - "Google Me", which I'm hoping is just the working name. [WSJ]