The Incredibly Slow, Incredibly Hot Soho iPhone 4 Line

The Incredibly Slow, Incredibly Hot Soho iPhone 4 Line

I got to the line at the NYC Soho Apple Store at about 6.40 this morning, 20 minutes before they opened the doors. I knew I’d be far back, but I figured it would move relatively quickly. I was wrong!

I ended up spending about five hours in that blasted line in 35C heat, nearly passing out if it weren’t for the free SmartWater and gelato the Apple Store Employees were handing out.

There were actually two lines, side-by-side: a line for people with reservations, and a line for people without ’em. The reservations line moved significantly faster than the non-reservations line, but both moved slooooowly. In the “faster” line, we were on a 20 minutes of standing still, moving forward three metres, repeat, pace.

But really, my 6.40am-noon experience was nothing compared to those poor bastards who thought it would be a good idea to show up without a reservation. The guy in the parallel line next to me when I went in had been there since 3am. Yes, he spent nine hours in line. Woe be to the people who got there at the same time as me, who, by my arithmetic, will get their phones in October.

But really, nothing erases the bad memories of many sweaty hours on a NYC footpath like a fun new toy, right?

Video by Woody Jang