Most of you know ThinkGeek. Beyond that we chat about their products fairly often, their April Fools’ pranks are amongst the best on the web. One of this year’s pranks was for glitter-stuffed, SPAM-like unicorn meat. It caused some trouble.
Namely, the National Pork Board, disregarding the general immunity (and humour) of parody, sent a cease-and-desist letter to ThinkGeek. They claimed that ThinkGeek’s use of “the new white meat” was a bit too close to “the other white meat”.
ThinkGeek’s response to the National Pork Board, an organisation so close to my heart that it’s clogging it, was a wonderful thing:
We’d like to publicly apologise to the NPB for the confusion over unicorn and pork—and for their awkward extended pause on the phone after we had explained our unicorn meat doesn’t actually exist. From our press release:
“It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn,” said Scott Kauffman, President and CEO of Geeknet. “In fact, ThinkGeek’s canned unicorn meat is sparkly, a bit red, and not approved by any government entity.”