Pull the trigger-cord, and away the panoramic photos snap, with the camera spinning on its axis. It's one of the coolest (and cheapest) ways to shoot 360-degree photos, and as it's from Lomography the saturated colours and effects are guaranteed.
They're calling it the first truly-affordable infinite shot 35mm panoramic camera, and while it's a little pricier than most of their cameras - like my favourite, the Diana+ - at £115/$US166, it's still a lot cheaper than the digital equivalents.
There is the small matter of having to buy film and getting it processed, but as it shoots 35mm that at least keeps the costs down somewhat. Plus there's no feeling quite like picking up a few developed rolls at the photo shop and seeing the results - film shooters will know what I'm talking about.
Eight panoramas can be shot per 35mm roll, with the photos filling the whole width of the film, exposing the sprockets for that extra-retro look. Two aperture settings for indoors and outdoors shooting, and Lomography says there are up to 10 possible styles of shooting - from the Timescan to the Footloose to the Hipshot. [Lomography]