Kindle Now Just $US190 As Ebook Reader Price Wars Get Heated

This morning, Amazon's Kindle set you back $US260. Now, presumably in response to Nook's steep price drop this morning, it's $US190. That means the best ebook reader out there is now also one of the cheapest.

It's not that there aren't budget ebook readers that still come in below Kindle's new price. But But a $US190 Kindle includes some of the best hardware and biggest selection around, plus free 3G connectivity. Most importantly, it's 10 dollars under the Nook's new price.

It's also an important move for the category; as ebook readers try to hold their own against an onslaught of tablets, price is the one area where they can decisively win.

AMAZON KINDLE NOW ONLY $US189

Still with free 3G wireless-no monthly fees or annual contracts

SEATTLE-June 21, 2010-Amazon.com, Inc. (NASDAQ: AMZN) today announced

that Amazon Kindle, the best e-reader on the market (see this recent

press release from the world's leading consumer reporting

organization-http://pressroom.consumerreports.org/pressroom/2010/06/amazons-kindle-tops-cr-ebook-reader-ratings.html),

is now only $US189, down from $US259. Kindle is the 3G wireless portable

reader that allows you to think of a book and be reading in 60

seconds, from wherever you happen to be. Easy to read even in bright

sunlight, the 10.2 ounce Kindle is light enough for one-handed

reading. Even though it's a 3G wireless device, Kindle has no monthly

fees or annual contracts. The Kindle Store includes over 600,000

books and the largest selection of the most popular books people want

to read, including 109 of 112 New York Times Bestsellers and New

Releases from $US9.99. In addition, over 1.8 million free,

out-of-copyright, pre-1923 books are available to read on Kindle.

Since its release, Kindle has been the #1 bestselling product across

the millions of items sold on Amazon. Kindle is in stock and

available for immediate shipment at the new lower price of $US189.

Learn more at www.amazon.com/kindle.

[Amazon]

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