Can Apple's stock beat the new iPhone curse this time?
For the last three years, Apple's stock fell during during the month following a new iPhone announcement. It was down 10 per cent in 2007 after the iPhone was first announced, down 4 per cent in 2008 after the iPhone 3G unveiling, and down 5 per cent after the iPhone 3GS was announced in 2009.
So far, Apple's stock is following the historical trend. As of this writing, Apple is down 1.8 per cent on the day, despite analysts loving Apple and iPhone 4. (The market at large has been mixed today.)
If Apple were to buck the historical trend it would have to fight the tape. The market at large has been slipping for the last month.