Redesigned Swatch Watch Concept Does Away With Scratched Faces

I grew up wearing Swatch watches, so completely understand the sentiment and reasoning behind this scratch-proof Swatch concept from designer Allan George. Those plastic faces are just too soft for their own good.

The Swatch concept looks pretty sporty with its plastic-rubber coating, but it's the redesigned watch face which really does the trick for me. Check out the details in the picture below:

There's something about it which is just calling to me. Make it happen, Allan George. [Allan George via Yanko Design]

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