Recently, at Pentax: "Sir, I don't know what to tell you. We've done the robotic colours. We've done the Valentine's colours. We've tried everything, short of using the whole goddamn rainbo—wait a minute. I think I've got it."
It's all been leading up to this. The red, orange, yellow, green, blue, pink and purple Tower Record Pentax Rainbow K-x. Only a thousand of the $US810 cameras will be made, and they'll only be sold in Japan through the Tower Records website. But if there was ever a rainbow worth chasing, it's this one. [CrunchGear]