It's one of those things that I'm surprised took this long to come to fruition. The Pantone Hotel, each room decorated in one of seven colour palettes, even offers colour consultants for colour psychology and trends. Gulp.
Located on the Place Loix in Brussels, the themes available for the 59 rooms are "earthy, rich", "daring, fiery", "vibrant, intense", "cheerful, warm", "captivating, esteemed, silky", "fresh, eager" and tranquil, aquatic, exhilarating". You've probably worked out by now that the colours for those rooms are brown, red, bright yellow, soft yellow, pink, green and blue - with each room featuring artwork, photos and accessories in the chosen mood.