LifeLock CEO's Identity Has Been Stolen 13 Times

If Todd Davis's face looks familiar, it's because it's plastered all over subway stops and billboards - right next to his social security number - on ads for the personal security company LifeLock. His lifelock? It's been picked 13 times.

According to a report by the Phoenix New Times, Todd Davis's bold invitation to identity thieves has been accepted over and over and over. Since 2007, Todd Davis-but-not-Todd Davis (sorta like Fake Locke) has failed to pay back a $US500 loan, neglected to pay several AT&T bills and racked up thousands of dollars in credit card debt.

But don't feel too bad for the guy - Davis and his 13 horcruxes only serve to illustrate how shitty LifeLock's service was to begin with. In March, the FTC fined LifeLock $US12 million and claimed that their services amounted to little more than a scam. According to FTC Chairman Jon Leibowitz - "the protection they provided left such a large hole...that you could drive that truck through it". He was referring to huge truck with Davis's mug and social security number on it. [Phoenix New Times via Wired]

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