This morning I sent an email through to Foxtel to try and get an idea of how many people watched their Fox Sports 3D broadcast of the Socceroos friendly against New Zealand. Knowing how many people tuned in would not only give us a better indicator of the progress of the uptake of 3D televisions, but also of the demand for 3D content. Here was the response:
Regarding your query about the FOX Sports first 3D broadcast last night, FOXTEL collects internal viewership data from special broadcast events such as these for our use and does not typically share the data publicly. The industry accepted ratings system, OZTAM, does not provide data for events such as these.
Last night’s historic broadcast was a trial of this exciting new 3D technology. We have been closely monitoring the developments of 3D around the world and last night was an important step in our overall 3D development plan.
With technology constantly evolving and developing, and consumers now embracing 3D, we will continue to explore future 3D broadcasts across sport and other genres, including movies.
In other words, it wasn't a resounding success, otherwise Foxtel would be shouting to the heavens about how revolutionary their broadcast truly was. But that doesn't necessarily mean it was a failure.
So the question now is how many of you actually watched the match in 3D? What did you think? Was the camera work up to scratch - filming in 3D isn't the same as filming in 2D, and it will be interesting to see whether or not the Fox Sports crew was up to the task. Let us know what you thought...