A surefire way to get people talking about your previously unheard-of brand? Beating a large Apple logo-shaped ice-sculpture with hammers. Job done.
Hanvon, a Chinese company with a self-explanatory TouchPad B10 product to sell, took to the Apple sculpture with hammers at a recent event, to – in the words of Chinese news site R2PC.com – “express to Apple declaration of war”.
I find this story so charming – can you imagine Eric Schmidt giving Google’s Android mascot animatronic powers, swinging a hammer into a giant Apple outside their HQ? [R2PC.com via Shanzai via SlashGear]