NPD Group's smartphone survey* puts total iPhone's sales for the first quarter at 21 per cent. That's third in the ranking. Second position goes, for the first time, to the Android platform with 28 per cent. El Número Uno belongs to BlackBerry with 36 per cent.
According to Ross Rubin, executive director of industry analysis for NPD, the bigger factor in Android's win is the carrier distribution and promotion:
In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones."
*Methodology: The NPD Group compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically-representative sample, and results are projected to represent the entire population of U.S. consumers. Note: Sales figures do not include corporate/enterprise mobile phone sales.