The new design elements YouTube introduced back in January to 10 per cent of their users are about to be the standard across the site. While they’ve added a few things, it’s mostly all about removing clutter.
The focus is going to be on enhancing the user experience – getting you to watch more than one video per visit in the process. So far it’s been successful; YouTube’s seen a 6 per cent increase in usage among their 10 per cent guinea pig population.
Some of the changes we already knew about: a strong emphasis on search, and a right-hand column dedicated to video suggestions, and the end of the five-star system in favour of a thumbs up/thumbs down rating. “Liking” a video will add it to a list of videos that you’ve approved of, automatically generating a playlist of favourites.
So when YouTube looks a whole lot cleaner later today, and you can’t give a decisive two stars to a Trololo response video, don’t say you weren’t warned.