What The US Media Said About Giz’s iPhone Coverage

What The US Media Said About Giz’s iPhone Coverage

Well, the past 40 odd hours or so have been exceptionally interesting for some reason. It’s kind of interesting from my perspective – for the most part I feel like a reader, following the story and feeling its highs and lows just like you. But as editor of Giz AU, I also represent the greater Gizmodo brand, which is obviously in the spotlight at the moment.

For that reason, I wanted to show the Giz AU audience a post from Gawker.TV which showed all the TV coverage in the US the new iPhone exclusive generated. There are a fair few, and I should note that the commentary below is all direct from Gawker, not me. Still, it makes for exceptionally interesting viewing, if you’ve been as fascinated by the whole ordeal as I have been.

Good Morning America

Gizmodo’s own Jason Chen got a visit from Good Morning America, where we got an up-close look at the now legendary little lost iPhone. Chen gave a bit of insight into what may have happened at that bar in March, and how horrifying it would be to be anywhere near Jobs right now. (text by Arianna Reiche)

The View

The ladies of The View ponder how “the tech world is buzzing” and how they’ve all lost countless cell phones in bars themselves.

The Today Show

Meredith, Matt and Al attempt to make sense of the story here. This wouldn’t be a proper Today Show clip without a sad attempt at a joke by Al, “I wonder what Steve Jobs was doing in Germany?”

Morning Joe

The anchors over at MSNBC dissected the letter even came up with a new response from the Giz guys, “when donkey’s fly”.

MSNBC’s The Scoop

Gizmodo’s story was focus of MSNBC’s The Scoop today and discussed whether or not they felt it was “checkbook journalism” and said that the whole situation was “handled top-to-bottom, extremely well”.


As if there was a doubt, the story was also the subject of CNN’s What’s Hot segment. According to them, “the techies are going absolutely gaga” over the story and it’s a “big oops” for Apple. Big oops, indeed.

CBS Nightly News

Katie Couric gave the story a quick mention during last night’s evening news broadcast.

Fox News’ America Live

This Fox News clip may be the best of the bunch. The news anchor can’t get over her surprise over the popularity of the story and says that Gizmodo is “bragging” about “the next high-tech iPhone”. The expert they’ve brought is “skeptical” that the phone is the real deal, but goes on to tell the story and show us photos of the Beer Garden in question.

CNBC’s Power Lunch

Power Lunch’s boisterously reports the story, mispronouncing Gizmodo’s name twice. Ouch.


Features a clip of Jason talking in the beginning and brought on Dan Ackerman from CNET to discuss the story at hand.