Apple sold 8.75 million iPhones in the last quarter. That’s over double what they did a year ago. Which is how Apple nearly doubled their profits: Up 90 per cent for their best ever non-Christmas quarter. Updating live.
I presume what we’re all actually interested in, though, isn’t the iPhones they’ve already sold. It’s the one they’re going to sell in a few months. Apple likely won’t say word one about it on the live phone call that’s starting in 15 minutes – though the response to the first analyst to ask about it could be classic.
Update: They made $US5.3 billion in revenue off all those iPhones, or an average of $US600 per phone. Which is a huuuge chunk of the total $US13.5 billion in revenue. And that growth, 131 per cent over the year ago quarter, is insane. If you’re wondering what the most important product to Apple is right now, you can stop. Oh, and there’s a single mention of a “future product transition” that’ll impact margins. Guess what that is?
Fewer iPods sold overall, down to 10.89 million, but iPod touch sales are still up (63 per cent), meaning they’re making up more of the iPod mix than ever.
And $US1.1 billion in sales from iTunes, including apps, with over four billion app downloads.
On the Apple TV, Apple hopes no one “gets impressions we have a vision anywhere near the size of our other products.” Aw.
Apple Reports Second Quarter Results
Record March Quarter Revenue and Profit
iPhone Sales More Than Double
CUPERTINO, Calif., April 20, /PRNewswire-FirstCall/ — Apple® today announced financial results for its fiscal 2010 second quarter ended March 27, 2010. The Company posted revenue of $US13.50 billion and net quarterly profit of $US3.07 billion, or $US3.33 per diluted share. These results compare to revenue of $US9.08 billion and net quarterly profit of $US1.62 billion, or $US1.79 per diluted share, in the year-ago quarter. Gross margin was 41.7 percent, up from 39.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.
Apple sold 2.94 million Macintosh® computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.75 million iPhones in the quarter, representing 131 percent unit growth over the year-ago quarter. Apple sold 10.89 million iPods during the quarter, representing a one percent unit decline from the year-ago quarter.
“We’re thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent,” said Steve Jobs, Apple’s CEO. “We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year.”
“Looking ahead to the third fiscal quarter of 2010, we expect revenue in the range of about $US13.0 billion to $US13.4 billion and we expect diluted earnings per share in the range of about $US2.28 to $US2.39,” said Peter Oppenheimer, Apple’s CFO.
Apple will provide live streaming of its Q2 2010 financial results conference call beginning at 2:00 p.m. PDT on April 20, 2010 at www.apple.com/quicktime/qtv/earningsq210/. This webcast will also be available for replay for approximately two weeks thereafter.