For all we’ve written and read about the iPad, there’s one thing we don’t know for sure: How people will use it. Apple and co seem to think it’s going to be your new TV – here’s why they’re right.
The Old Way: iTunes
Apple’s been implicitly pitching every device with a screen as a TV replacement since the iPod video came out, and they weren’t even ahead of the curve – young people have been comfortable ploughing through TV seasons, feature films and practically any other video content on computer screens for most of the last decade. It was this comfort with watching TV on something that’s not a TV that Apple exploited with iTunes TV downloads, which have, since launch, gone from a “who pays for online video?” marginal service to a thing that people – even tech-savvy ones – actually use.
I'd say that the iPad is second to Apple TV as Cupertino's flagship video watching device, but I'm not even sure that's true: In a lot of ways, the iPad is the next Apple TV. Purchasing and watching iTunes TV shows on your laptop isn't exactly complicated, but the tap-tap-watch ease with which the iPad sells you a show then disappears into it will be intoxicating for a lot of people.
The New Way: The Web and Apps
If you have a Netflix account, you'll be able to download a free Netflix app, and stream thousands of films and TV shows. A Hulu app is on the way. Network streaming apps like Air Video will let you watch your torrented/camcordered/archived collection, stream straight from your computer. Video sites like Funny or Die have already started shifting to iPad-compatible streaming formats.
Why It'll Work
There's a rightful stigma about watching TV on a computer, because, well, it's a computer. It's a multi-tasking machine that you use every day - and in some cases, all day - to work, browse, communicate and create things. Video plays fine on a computer and doesn't play any better on an iPad. But to a user, a computer is a computer, a TV is a TV: one sits on your desk or gets warm on your lap and asks things of you; the other sits passively showing you what you want to see, and nothing else.
The iPad falls somewhere in the middle. When you watch a video on the iPad, the device cases to exist. There's no keyboard, no touchpad, no wrist rest, leaving just a floating block of video - sort of like your TV. It's a consumption device.
And then there are the ways people will use it. It feels strange to take your laptop to the toilet, but people don't think twice about taking on their smartphone to the throne. The iPad falls closer to the smartphone in the situation. Watching in bed, in the back of a car, on a bus - these are all thing that laptops and iPhones already allow, but that the iPad, with its slim profile, 10-hour video-playing battery life, stubborn monofocus, and larger (as compared the the iPhone) screen, could make truly appealing.
Early reviewers have been prone to call the iPad an evolution of the laptop. It's not. It's a featureless window to content. In other words, it's your next TV.