Dr Dre and the Boston Red Sox have combined forces to produce a branded Red Sox version of those notoriously expensive Beats headphones, just in time for Opening Day. The result of this union, predictably, is also expensive.
With an asking price of $US400, the cans are about $US100 more than a "normal" set of Beats, but slightly less expensive than what a family of four can expect to spend at Fenway for a ballgame.
Unfortunately, it appears the extra $US100 is all about the logo and little else. As a Boston-area resident who's followed the team for 20 years or so, I can say the target market will probably buy them anyway. [Blast]