Apple's move to ban Adobe's Flash-to-iPhone compiler elicited shrugs from Adobe and complaints from Adobe loyalists. Digging deeper into the OS reveals another, albeit less dramatic slight: Apple scrubbed Google's name from the new OS's Safari search button.
Of course, this doesn't come as much of a surprise to anyone who's been following the increasingly heated rivalry between the two companies, and removing Google by name could be a step towards adopting Bing as the default iPhone search engine down the line.
This isn't the only way the rivalry has manifested itself this week. iAd, Apple's new mobile advertising platform, is Apple's attempt to beat Google to the lucrative mobile advertising space, and many people have read Steve Jobs' repeated call for "emotional" mobile ads as a remark on Google's decidedly unemotional search ads.
So while Google will still be performing your iPhone's searches (for now), Apple isn't going to go out of its way to remind you of the fact. For all of the changes in iPhone OS 4, Apple's slights of Adobe and Google make it clear that they want people to understand one thing very clearly: iPhone OS is theirs and theirs alone. [Mac Rumors]