Some watch manufacturers think adding a sapphire crystal face, compass or having a diving depth of 1000m is enough. Me? I won't consider strapping something to my wrist unless prehistoric animals have been set in the dial.
Louis Moinet's Jurassic Tourbillon watch has fragments of fossilised dino bones set in the dial, and is encased in 19K white gold with 56 3.46ct diamonds. A watch sparkling with diamonds - however ugly it may be - would attract a pretty penny alone, but the addition of dinosaur bones? Well, the one thing I'm certain of is that you won't be able to barter a cave drawing for one of them. [Swiss Time via Gizmag via Oh! Gizmo]