How Google Needs To Sell The Nexus Two And Not Suck

It's official: the Nexus One is a flop. But it's also the best Android phone out there. So what gives? Turns out, a lot of things. Here's how Google can right their wrongs and let the Nexus Two find success:

Marketing: However recognisable Google is as a brand, to enter the cutthroat smartphone space without a full-on ad blitz was a suicide mission. There were was advertising on the home page - a rarity, but not a buzz generator - but otherwise the majority of consumers didn't know what a Nexus One was, or if they did, why it was better or different. Next time out, be willing to spend some money to make some sales.

Sell It In Stores: By not offering the Nexus One in storefronts, Google's asking people to pay them $US180 for a product they've never even held. That's a lot of blind faith, especially considering Google had no mobile hardware track record. They're also missing a huge sales opportunity from folks who come in at the end of their contract looking to upgrade. Put the Nexus Two in a place where people can see it, try it, and buy it - and have your retail partners actively talking them into it - and it'll move a lot more units.

Improve Customer Support: Google didn't provide direct customer support for the Nexus One until a month after its launch, on the heels of numerous complaints. But even that's limited to order status: Nexus One owners still need to call HTC for hardware support and T-Mobile for billing support. That's three different customer service points of reference for customers, which is two too many. If you're going to sell a Google phone, make sure people can turn to Google for help when it doesn't work.

Get a Better Carrier: T-Mobile's network is a big ol' strugglebear. It's in the habit of losing customers, not gaining them. So the problem is two-fold: you've got a relatively small group of T-Mobile customers who could buy the Nexus One on contract, and a service provider that no one would go out of their way to join. There's always the unlocked version, but paying $US530 for a phone - even a really, really good one - just doesn't make sense given the other options out there. Put the Nexus Two on Verizon, or even Sprint or AT&T. See how well it does then.

There it is, Google: your four-step plan to cellular success. The most surprising thing of all might be that you didn't do any of it in the first place.



    It'd also be awesome if we could buy any of the Nexus phones in Australia without importing through "Myusa" type sites....

    I have seen the nexus one for sale on 1saleaday three times - most recently yesterday - around the 750 mark as I recall - was version 2.1

    I have the Nexus one here in Australia and I don't find it a flop at all... I think it's an amazing phone and is 10 times better than the iPhone... I will buy the Nexus Two, three and four!

    All very good points. I am still trying to figure out why they picked t-mobile for the launch. The in store bit would have also been help.

    I found this thinking some iphone fan boy was trying to throw another jab, I was wrong all very good points.

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