Exclusive: First Look At Kogan's Tablet "Prototype"

Ruslan Kogan admits that he doesn't make demand. He's not someone who can come up with a product and make people want it. But when a company like Apple turns around and creates interest in a whole new segment of computing device, Kogan knows he can service that demand. And that's what he's going to do when he releases his Kogan tablet device.

Ruslan gave me the first look at his early "prototype" tablet device. (UPDATE: As some commenters pointed out, this isn't so much a prototype as it is a starting point for his own tablet. Everything else stands though - NB) Emphasis sits heavily on the "early" part. The device he showed me didn't have a final design, didn't have final specifications, but had enough of an appeal to make it interesting.

The tablet, which has a 7-inch 800 x 480 LCD screen (which is resistive in the prototype, but will be capacitive in the final version). The device will come with 2GB of internal memory, pre-installed Android and Ubuntu operating systems, a 600MHz ARM processor, 512MB RAM and the ability to use part of the 2GB internal storage as virtual RAM. There's an HDMI output, USB connection, 3.5mm headphone jack, SD card slot, kickstand on the back and built in Wi-Fi.

But if everything goes to plan, the biggest advantage of the Kogan tablet will be the price - Ruslan is targetting a $200 price point. There may be different models, perhaps incorporating a webcam or bundling an 8GB SD card.

Ruslan reckons the tablet could be shipping within a month. But at the moment, he's holding off on signing off on it because of his personal doubts. Despite customers demanding a tablet device, he's not personally convinced on the platform. He's asking for customers to persuade him on his blog, but he's resigned to releasing the device before the World Cup later this year.



    That's not a prototyple of anything.

    That's a Smartq V7, right down to the Smartq holosticker on the bottom.

    I have one in my backpack right now, Win CE / Ubuntu / Android on an ARM processor. 7" 800 x 480 screen, resistive touch. 512Mb ram. Wifi/Bluetooth connectivity, puts out 1080p via hdmi

    Absolutely kicks ass, if you're willing to put the effort in.

    If that's a prototype, I'm a chimp, the smartQ hologram sticker is still intact, so the case has never been opened.

    This is a smartq mid for sure
    Had one this and sold it within a few weeks.
    They are really bad

    Its rude to post such desirable objects whilst most of us are at work slaving away etc....

    the beer not the tablet of course. Though @ $200 it's cheaper than a big night.


    I'm a bit surprised at your dislike, while it takes some patience to get it in a useable state, mine does everything that I want it to now and each firmware upgrade refines and improves the experience.

    Anyways, its not a Kogan prototype.

    Hi Grant, I work as a PR representative for Kogan Technologies.

    This is a manufacturing partner of Kogan's, however the device that Kogan will be launching is not the SmartQ7.

    The one Kogan releases will have a capacitive touchscreen, double the RAM, as well as possible inclusion of a webcam, and mini USB charging.

      Vuki thanks for the info. So you present an "early" Smartq "prototype" via blurry pics in the hope that no one will notice:)) Job well done.

    I am sure Kogan will rebadge and Unix it up - and have a great price point. However this is not a protoype, it is an example of Ruslands' great skill is sourcing product to meet market demand and that will sell.

    So, want to find out about the specs ?

    want to buy ? http://www.dealextreme.com/details.dx/sku.31523

    Now if it shipped with beer.. now there is something that will help me swollow the tablet :) "overdose me"

    Wow, looks like he did. I didn't notice the Crownies in the photos till I looked again.

    I've had the older model smartq7 for a couple months now, cost me $250 on ebay.

    The real downfall with these units was the software, but it's improving steadily, and even the cpus are allowed to run up to 800Mhz now.

    If Kogan can manage to right the issues like dodgy touch hardware and flash storage quality control, and integrate more ram, a webcam and capacitive touch panel WHILE keeping it <$300, let alone <$400, I'll eat my hat.

    Hi Grant, great pick on the SmartQ, I'm surprised that the PR dude bother to post as the cat is out of the bag, I love the line: "however the device that Kogan will be launching is not the SmartQ7" then why show it at all? also he is right it will be the KoganQ7 - right after the Android phone


    7 inches - just like early netbooks which were too small to be of any real use (esp as a reader or web device). I'll be interested if a 9-10 inch device was available. Also - these photos were obviously taken far to close to the tablet. Next time stand further away and use the zoom.

      The main complaint with 7" netbooks was the tiny keyboards. Bigger screens allowed for wider keyboards (without a big fat ugly bezel).

      Personally, I think a tablet with too big a screen would defeat the purpose, ie. a portable entertainment device that I can carry almost everywhere I go. 7 to 8 inches seems perfect - almost twice the size of an iPhone, and I've seen plenty of people watching movies on iPhones. The iPad will have a 9.7" display so I'll be interested to see how that feels in my hand; I may change my mind.

    Looks like crap. I'm sticking with my (very) powerful laptop for now. $200 will be saved for my next upgrade, another laptop for sure.

    love how the products is out of focus but the beer is perfect. mmmmm BEER

      Yeah this is the same guy that announced to the world that he would supply the first android phones. Look how that turned out (they were never released, cancelled about a month before the proposed release).

      I'll believe when he actually does it rather than look at his bait-and switch prototypes


    just like Kogan's android phone. Doesn't exist.

      It did exist until much larger parties bullied him out of it. It was probably premature to display something from the manufacturer he's dealing with before he has a mockup of the product he will be releasing.. but I don't think there's any kind of malicious deception here. I bet the final prototype will have most of the same parts as this model.

    Kogan are the ultimate 'You get what you pay for' brand ... Nuff said.

    I just want to know where I get my beer served in a glass with a stem...

      Any place that serves Stella, Duvel or Leffe out of their branded glasses.. Belgian beer cafe, Cookie, European bier cafe come to mind immediately, but I think it's not uncommon in Melbourne CBD these days.

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