You Wouldn't Expect The 01 Watch To Be Strictly Analogue

You'd expect a watch called "01" to be a celebration of binary code, but while the 01 certainly has a dual-dialled binary design, it's ironically analogue.

A retro celebration of jump hour watches (that I've just learned were popularised in the '70s), one dial handles the hours, the other dial handles the minutes. It's nothing complicated, which is completely the point.

01 is constructed of steel and leather, and it's available in black, white (pictured here) or what looks to be a bronze. It sells for $US170 - hey - just like an Xbox 360 hard drive! [Watchismo]

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