Super Bowl Ads 2010: Lots Of Beer, Light On Gadgets

Super Bowl Ads 2010: Lots Of Beer, Light On Gadgets

Did you blink during the Super Bowl commercial breaks? Too bad if you did, because it means you may have missed the anaemic number of gadget or tech-related commercials worth talking about tomorrow at the water cooler. But! Megan Fox!

Megan Fox is an obvious choice, for obvious reasons (if she’s your thing): She had a Motoblur, and we’re a gadget blog! See? Obvious. Anyway, tweeting from a tub on her new phone, she pondered what would happen if she sent a picture of her bathing out the world. Hijinks ensued, people were hurt, and even a gay couple somehow got distracted by the fox that is Megan Fox:

And such is the power of Fox that there were scenes that didn’t make the final cut.

Then there was Beyonce, fresh off her Grammy performance, performing again for Vizio. Surrounded by Iiternet memes, Twitter and what appeared to be an army of automobile assembly line robots (hopefully not ones from Toyota), she sang and sold that company’s Via tech. Think internet on your TV, not because I say so, but because that’s the message Vizio assaulted viewers with during the 60-second clip:

Tough love was the story for Intel’s Jeffrey the Robot. The commercial was supposedly for Intel’s Core processor line, but I know the truth: Robot uprising. In 20 years’ time we can all look back at this commercial, when poor Jeffrey was snubbed For The Last Time by his human overlords:

Lastly, there’s one we actually covered yesterday. Google. It’s poignant search ad about a search-happy boy in love with a French girl aired yesterday, on the internet, which is probably fitting. We’ll revisit it again here if you missed it tonight:


Personally, for me the ads were a bit stale this year. Even the Bud Light beer ads, which have made me laugh out loud on occasion in years past, felt a little tired. Betty White was a standout though, and there were back-to-back ads depicting grown men in their underwear. Possibly a first there. Also a first: seeing a two-timing baby talk about eTrade while his “milk-a-holic” girl on the side blew up his shit over a webcam.

The one Bud Light ad I will give props to, however, was their Autotune bit. It’s a stretch including here on Gizmodo, but we have a history with that app (iPhone, anyone?), and we’ll take an opportunity here to thank Budweiser for hopefully killing the tech off for good with this Super Bowl ad:

OK, I admit it, I smiled a bit watching that a second time. Guilty.

The entire crop is over at YouTube in one convenient package (Fox’s is notably absent at the moment, although they appear to be updating throughout the night).