The new Iron Man helmet is too cool: It opens and closes slowly, just like in the movie, lights up, and JARVIS talks to you.
Not bad, for $US35. There's also a redesigned Replusor glove that does the whole "yeoooowwwBOOOSHH" sound effect when you fire it at tanks, pets or small children, and Arc Lights in the Mark IV or Mark VI variants.
Toy Fair is the annual event where we get to completely regress back to childhood and check out all of the awesome toys coming out for the rest of the year. And well, we love toys.