Rumour: A Free Kindle For Each Amazon Prime Customer?

TechCrunch has run a dubious-sounding piece, quoting sources as saying Amazon's working on a scheme to give each Amazon Prime user a free Kindle. With an annual membership to Prime costing $US79 for extra-fast shipping, they'd be losing $US120 from the retail value of the first-gen Kindle.

While I don't think it'll be offered to the one-month trial members, it would definitely encourage more Prime sign-ups - and therefore, more Amazon purchases. Still, to give away a free Kindle sounds way too generous, even for Amazon. [TechCrunch]

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