As mentioned in this morning’s wrap, Sony had a little launch for their upcoming lineup of Bravia displays. There are 26 new TVs, 10 different models and four different ranges in the new lineup, so let’s get into it.
The NX Series, which is the showpiece of Sony’s new Monolithic Design philosophy, feature built in Wi-Fi for both Bravia internet video, widgets and DLNA, Edge LED backlighting and hits shelves in March, comes in two different models: The NX800 (available in 60-inch and 52-inch screen sizes for $6,999 and $4,999 respectively), which incorporates 200Hz technology, and the NX700 (46-inch and 40-inch models for $3,699 and $2,999 respectively), which boasts 100Hz tech.
The HX Series, which Sony is boasting has “Picture Perfection” (although surely that means that Sony have peaked?), and is specifically targeted at the FIFA World Cup market. The HX700, which hits shelves in March in 40, 46 and 55-inch sizes (for $2,499, $2,999 and $3,899 respectively), offers 200Hz, Bravia internet video and DLNA. The HX800 and HX900 – which both arrive in July – add dynamic edge lit LED backlighting, and are both 3D capable with an additional accessory.
The LX Series is Sony’s play into the 3D space – Full HD 3D is integrated into the LX900 set, as is Sony’s IPTV solution. 200Hz technology helps the tech, as does an Edge lit LED backlight. 52-inch and 60-inch sets will be released in July.
Finally, the EX series is Sony’s “budget” offering – the EX400 sells for $899 for 32-inches in March, although lacks all the bells and whistles. The EX500 adds 100Hz technology and comes in 32, 40, 46 and 55 inches (for $1,099, $1,399, $2,199, and $2,699 respectively). The EX600 lands in April in 32 and 40-inch models (for $1,299 and $1,799), and adds Bravia Internet Video and an edge lit LED backlight. Finally, the EX700 combines internet video, edge lit LEDs, 100Hz and 32, 40, 46, 52 and 60 inch screen sizes (for $1,499, $2,199, $2,899, $3,699, $5,699 respectively).
That’s a whole lot of TV, right there…
[Sony]