One-Third Of American 11-Year-Olds Have Mobile Phones

More kids are getting mobile phones: Last year, more than 35 per cent of US children aged 10-11 had mobile phones, almost double the amount in 2005, according to Mediamark data, via eMarketer. And more than 5 per cent of 6-year-olds and 7-year-olds had mobile phones last year.

Takeaway: The audience for kids-focused mobile content, apps and advertising is growing rapidly.

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