At least Vertu can point at its concierge service as one of the reasons its phones are so damn pricey. Mobiado can't even claim its phones are stylish.
Still, the Classic 712ZAF candybar handset is made from aluminium, stainless steel, sapphire crystal and a ceramic coating, so at least it can withstand being dropped when you're pummelled for being such an expensive jerk.
Don't expect much more than a 2.2-inch QVGA screen, A-GPS, 5-megapixel camera with LED flash and noise cancellation via the two microphones. It comes in six different colours - namely, black, black satin, silver, grey, blue and red, with the price not yet known. [Mobiado release PDF]