Leaked Memo: Geek Squad Killing Scammy "Optimisation" Services

EXCLUSIVE: The Best Buy Geek Squad's PC and Mac optimisation services are worse than a bad deal, since they can actually make your new computer slower. Apparently Best Buy heard our heckling: bullshit optimisation is on its way out.

A tipster sent us this memo, which outlines Best Buy's new Best Buy Installer Software, which is an app that lets customers choose which apps (and bloat) to install on their new computers, excluding Dells and HPs. It's never good when a store starts adding their own software to new computers, but one pre-installed bloat app is better than 20, even if said app leads you straight to others. Oh, and Best Buy earns about $US5 from software companies for each BBSI install, so make of that what you will.

Anyway! Here's the meat ("this" refers to BBSI):

Best Buy's pitch is that their new service negates their old one, and that Windows 7 - which has been out for three months now, by the way - starts up fast enough that optimising it, whatever that means, isn't necessary. But remember, their optimisations don't help in the first place. The Geek Squad optimisation brand is taint, so this smells like damage control more than anything. Full memo below. - Thanks, M!

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