Let's be honest, guys: A season pass of The Office on iTunes costs $US60. On DVD, it'll be half that. So, phew: Apple is reportedly pushing the networks to lower their prices for iTunes TV purchases way down to $US1.
This rumour comes from the Financial Times, a reputable source who's previously examined Apple's relationship with the networks, and it makes sense to us: Video is not like audio, in that you don't often watch multiple times, so its value is significantly less over time than music. Apple is apparently telling the networks that lowering the prices to a buck would increase sales, thereby making up for any loss in revenue they'd see from the cut. What do you guys think? Would you be more inclined to buy TV shows if the price was dropped to a dollar? [Financial Times via Business Insider]