A Lesson In Corporate Logo Creation
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There’s something about ATI Engineering’s logo, as spotted by reader bammac on a recent trip to Napier in New Zealand, that looks vaguely familiar. I can’t quite put my finger on it… Wait a minute! I’ve got it! It’s the apple up dotting the ‘I’! Man, I bet Cupertino are gonna let their lawyers run wild with this one…
And if Apple don’t, then that little company ATI might. The similarities are pretty strong: