According to the president of Universal Studios Home Entertainment, Craig Kornblau, if 30 per cent of a movie's sales are Blu-ray, that's pretty damn good.
Consider the big picture laid out in the WSJ piece: Blu-ray, as a format, despite costing more per individual movie, only pulls around 14 per cent of the revenue that DVD does. If you compare the formats at the same year in their life cycle, Blu-ray, in its fourth year, only has revenues that are about a quarter of what DVD made in its fourth year. Hrm, I guess those Flipper discs make a lot more sense now. [WSJ]