Sony's pulling a switcheroo on its customers, rebranding its "eBook Store" as "Reader Store" (see what they did there? Err...) but more importantly, changing formats from BBeB to EPUB. This is a surprising step forward for the proprietary-loving Sony.
Undoubtedly you would've battled Sony's formats in the past, so know what I'm referring to. The big change happens this Friday, with all books downloadable in the open EPUB format only. The third cherry on Sony's big surprise cake this week is that the Reader Library 3.1 software will also become available on Friday, bringing both Mac and PC support—head's up, Snow Leopard and Windows 7 users. [Sony]