The downward trajectory of Blu-ray player prices matches DVD almost to the dollar - actually, Blu-ray's cheaper. And that's not considering inflation, or that the best players do a whole lot more than Blu-ray. It's not what Blu-ray makers wanted.
Sony was firm for a long time on not dipping below an MSRP of $US300 to battle cheap Chinese players, but already by the end of last year, the Chinese manufacturers were losing just as much money as the big guys like Samsung.
It just stands to reason if we're not going to spend as much time watching Blu-ray as we did DVD - considering all of the other places we can watch video that's easier good enough - we're probably not gonna pay as much for it. As awesome as Avatar may be, I'm not really sure if 3D's gonna change that fact, at least not in our tiny living rooms. [WSJ, Chart Data by Envisioneering Group]