Engineers Turned Into Human Cannonballs To Recreate Intel Chime

I've always suspected that Intel's engineers were a bit crazy, but I never thought they'd hop into cannons and let themselves be shot toward giant tube-shaped bells in order to recreate that catchy "Intel inside" chime. Dina-ba-bing-ba-ding-ouch!

Impacts like that look like they should result in some major neck injuries, safety gear or not. [Intel via All Things D]