The Xbox 360 may or may not be getting that Blu-ray drive, but a new marketing strategy bundles the console with Star Trek or Transformers 2.
Confirmed exclusively for the UK at the moment, the packages include an Xbox Elite, an extra controller and the related movie on USB (not DVD). You may also score some extra Microsoft points.
The offer is strange, not just because of the Hollywood branding or the lack of optical media. The offer is strange because Microsoft isn't promoting the free download of either movie through Xbox Live. USB sticks? Really? [MCV and VideoGamer via Kotaku]