The clip is pretty interesting, even if you're not normally enamoured with Apple. Ive is the most prominent tech designer of the last two decades, and I like his philosophy on "getting design out of the way". Hopefully the clip motivates you guys to go see the full movie, which is great, even if it doesn't reach the heights of Hustwit's previous effort Helvetica. [Brainstorm Tech]
Watch Jonathan Ive's Segment In Objectified
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