Cross promotions sometimes don't make much sense. I've got nothing against Dwayne "The Rock" Johnson for agreeing to pitch NASA to youngsters, but really, there are better ways to capture youth attention.
The Rock just wants to make sure we remember that NASA's responsible for the rubber soles on our shoes, and the (apparently humorous) inclusion of freeze-dried fruit in cereal. But c'mon, NASA. We need fewer celebrity endorsements, more trips to Mars if we want to keep kids convinced the organisation has reason to exist. [Techland]