The “mirasol” technology mimics iridescent butterfly wings by deploying charged, colour-inducing membranes over a layer of mirror. It’s a technology that, if integrated into Kindles today as-is, would increase battery life by an estimated 20 per cent.
Instead, Qualcomm uses that extra power efficiency to drive colour and higher refresh rates for smooth video. They contend that a Kindle with their more capable display could run about a day with its current battery.
The catch? The lead photo is a non-functional prototype (with a functional, frozen-image display). Qualcomm is offering the tech to third-party partners, and they expect you to see mirasol tech on the market by late 2010. [SlashGear]