Last week I joked that Microsoft paying big sites to de-list from Google would never fly - but it just might happen. We know Rupert Murdoch is thinking about de-listing News Corp content, and now Microsoft may provide an incentive.
The Financial Times reports that both companies have discussed the idea, though talks are still at an early stage. It's also hard to imagine Bing becoming the exclusive place to search for News Corp content - like the Wall Street Journal - any time soon. As soon as a smaller blog links to a News Corp story, it'll be straight back on Google. The "new" search wars have well and truly begun. [Financial Times via Business Insider]