Facebook ad scamming is on the rise, unsurprising for a site gaining a huge user base — what is surprising, if the allegation proves true, is Facebook’s complicity in allowing the dodgy ads.
Tech Crunch‘s Michael Arrington believes that Facebook is looking the other way because it doesn’t want to lose the revenue. He points out popular game Farmville: “It took me about 10 seconds to find really scammy ads.”
Of course Facebook is adamant that it’s doing everything it can to stop scams. In an email exchange with Newsweek, Facebook spokesman David Swain stated “We have, and will continue to, move aggressively to stop any activities that threaten or damage our users’ experience. Any assertion to the contrary is false.” Policing and curtailing scam-containing ads will be a challenge for Facebook as it grows, though it would be a good idea to tackle the problem now while it’s still manageable.