Oh, I hope whatever exec came up with this idea scores a huge bonus. Blockbuster is piloting a new program in the US that will load DRM'd movie rentals onto an SD card from a kiosk. The future!
So say you're at the airport. You want to rent, I dunno, some movie that wasn't good enough to see in the cinemas. You just format a spare SD card filled with holiday photos you'd forgotten to back up (it doesn't appear they give you a card, but I could be mistaken), pop it in the machine, select a movie, pay $US4 or so and then have the film loaded on your card, a la ticking time bomb, with DRM.
And what can't you do with an SD card? I mean, it plays in my iPhone...wait...I mean my Blackberry...wait...
MiniSD and MicroSD — those are the cards that most of our mobile devices will take (if they take any at all)! In case no-one told you, Blockbuster, we can't play this shit back on our digital cameras.
(Granted, netbook owners and some laptop owners will be able to utilise the standard.)
Ah Blockbuster, you've arrived just in time to ignore the growing popularity of iTunes/Zune Marketplace syncing, 3G streaming and in-flight Wi-Fi all while offering your service on a medium less convenient than DVD. But don't worry, I'm not angry. You're just hurting yourself. [Fast Company]