Avatar: James Cameron’s $US500m Folly In Three Dimensions

Five. Hundred. American. Dollars. This. The bad thing is, I’ve seen the Avatar trailer in 3D. Big blue crap in three dimensions is just big blue crap that feels like it’s right in front of you.

In order to be profitable, it needs to generate ticket sales of over $US250 million — only Star Trek level. It’s not a huge deal, you know. It’s just the fate of 3D movies hanging in the balance. [NYT via io9]