Verizon Levels Guns At Apple, Not AT&T, With Droid Phone Blitz

This 30-second Droid spot started airing last night during the ALCS. Dan may not like it, but even so there's no denying that Verizon, in the words of Matt Buchanan, has gone totally balls in with an Android phone.

An Android 2.0 Motorola phone, to be precise, which we'll officially get to see sometime in November.

Until then, we can feast on rumours and speculation, revel in the broadside Verizon fired against Apple (not AT&T, it should be noted), and of course dissect the actual marketing itself, as was done at Daring Fireball:

1. The whole site is Flash. 2. The animation is pretty close to the commercial they showed during tonight's Yankees-Angels game, which (I've heard) will be in heavy rotation during football games tomorrow. 3. Those "iDon't"s, with the straight primes instead of proper apostrophes, make the commercial look slapdash. 4. Seems pretty clear that Verizon isn't getting the iPhone any time soon. 5. The small print notes that "Droid" is a registered trademark of Lucasfilm Ltd., licensed to Verizon. 6. It'll be running Android 2.0.

All interesting stuff, yes, but is it weird that the biggest bit of news out of all this, to me, is that George Lucas controls the word droid? [Verizon, Daring Fireball]

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