TiVo Now Pushing The Freeview Mantra

If you own a TiVo, you'll probably notice a slight change happening over the next week or so, as the option to "Watch TV" is twisted to instead say "Watch Freeview". Confusion FTW!!

Honestly, nothing else changes. Although I'm certain that someone will end up asking me whether the TiVo device will now get more channels because it says the word Freeview. The answer, of course, is no. There is absolutely no consumer benefit to buying Freeview badged equipment. But of course, you guys know that already anyway...

Any TiVo owners out there want to comment on having their UI changed in such a basic and minor way?